At the heart of every online gambling operation is a software platform – a suite of tools which allows companies to run the complex technical tasks needed to offer safe and fair games to their customers. For the player, a software platform handles functions like account creation and account management, deposits and withdrawals, loyalty programs and more. For operators, they provide the backend systems needed to manage users and customer support issues, run promotions and analyze customer data, amongst many other things.
Some software studios create their own games, while others simply provide the backbone crucial to running an iGaming business. While the makers of specific NJ platforms might offer some of their own exclusive titles, all online casinos in New Jersey feature a mix of games from a variety of software developers. In the Garden State, you’ll find titles from renowned studios like NetEnt, IGT, Aristocrat, Scientific Games and many more, running on several different NJ platforms. Below, we’ll break down all of the platforms in use by New Jersey’s casino sites and take a look at what they have to offer.
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NJ Software Platforms
There are currently eight software platforms being used by NJ online casinos, some of which power several different brands at once. In the table below, we’ve laid out each casino and its software of choice:
|Online Casino||Platform||Atlantic City Partner|
|Caesars Casino||Dragonfish||Caesars Interactive Entertainment|
|888 Casino||Dragonfish||Caesars Interactive Entertainment|
|888 Poker||Dragonfish||Caesars Interactive Entertainment|
|Harrah’s Casino||Dragonfish||Caesars Interactive Entertainment|
|WSOP (poker)||Dragonfish||Caesars Interactive Entertainment|
|Party Poker NJ (casino)||bwin.party||Borgata Hotel & Casino|
|Party Poker NJ (poker)||bwin.party||Borgata Hotel & Casino|
|Borgata Casino||bwin.party||Borgata Hotel & Casino|
|Borgata Poker||bwin.party||Borgata Hotel & Casino|
|Pala Casino||Pala Interactive||Borgata Hotel & Casino|
|Virgin Casino||Gamesys||Tropicana Casino and Resort|
|Tropicana Casino||Gamesys||Tropicana Casino and Resort|
|SugarHouse Casino||Rush Street Interactive||Golden Nugget Atlantic City|
|Betfair Casino||GAN||Golden Nugget Atlantic City|
|Golden Nugget Casino||NYX Open Platform System||Golden Nugget Atlantic City|
|Resorts Casino||NYX Open Platform System||Resort Casino Hotel|
|Mohegan Sun Casino||NYX Open Platform System||Resort Casino Hotel|
|PokerStars NJ (poker)||PokerStars||Resort Casino Hotel|
|PokerStars NJ (casino)||PokerStars||Resort Casino Hotel|
The Dragonfish platform was created by an independent B2B division of 888 and powers all five of Caesars Interactive Entertainment’s gambling sites. 888, which also operates an international online poker room and casino, was founded in 1997 and has continuously fine-tuned its software for two decades. Dragonfish is the culmination of that effort and provides operators with a robust and powerful suite of tools capable of taking on nearly any iGaming challenge. Also included in its platform are dozens of exclusive games developed by the company’s 888 games division.
888 began to lay the groundwork to potentially dominate the US online poker industry after the game was legalized in Nevada, Delaware and New Jersey. It hopes to eventually connect each of its sites in those states through what it calls the All American Poker Network, which will bring players together into one large poker room.
Borgata and partypoker’s casino and poker sites run a platform developed by bwin.party, now owned by GVC Holdings. Partypoker launched back in 2001 and was at one point the biggest online poker operator in the world. The company runs an international online poker site and casino alongside its ring fenced, New Jersey-only offering. Players must download a special software client in order to play on the partypoker NJ poker network, but can play casino games directly through their browser. The platform does not include any exclusive games, but features a large selection of jackpot slots.
Pala Interactive is owned by the Pala Band of Mission Indians, a federally recognized tribe which also operates the Pala Casino Spa and Resort in Pala, California. The interactive branch of the company was created in 2013 in anticipation of legal online gambling in the US, and built its platform completely in-house. The software includes a number of games developed internally, as well as a full complement of slots, table games and video poker machines, produced by a variety of providers. The company also boasts of an “industry-leading” fraud detection system built into the platform.
Pala is particularly interested in refining its online poker product in New Jersey, and hopes to one day deploy it in California, if that state votes to regulate the industry. Pala Casino games can be played directly within a web browser, with no software download necessary. The company also offers mobile casino apps, available on iOS and Android devices.
Virgin and Tropicana Casino rely on the GameSys platform, a well-known and award-winning software company in the UK. The firm’s designers have created several of their own slots and games, including the popular jackpot slots Wonderland and Deal or No Deal. In addition, Virgin/Tropicana offer dozens of slots and casino games from a variety of providers accessible within your favorite web browser, iOS or Android devices.
Rush Street Interactive
Rush Street Interactive (RSI) is an affiliate of Rush Street Gaming, a company which owns and operates several brick-and-mortar casinos in the Northeast US. SugarHouse Casino is powered by RSI software, and was built from the ground up by online gaming veterans with feedback from New Jersey gamblers.
The platform offers a handful of exclusive games, along with tried-and-true player favorites. In March 2017, Rush Street announced a partnership with NYX Gaming Group, which allows it to tap into that company’s Open Gaming System platform to access NYX’s extensive content library. On SugarHouse Casino, players have the choice of gambling directly through their web browser or on iOS and Android mobile devices.
GameAccount Network (GAN)
GameAccount Network was founded in 2002 and quickly built up its presence and reputation in the iGaming industry. The company, which offers a turnkey software solution for online gambling operators, has provided Betfair Casino’s New Jersey platform since November 2013. While Betfair is the only New Jersey casino currently using GAN’s software solution, the company also has customers in the UK, Italy and Spain as well. Gamblers can play hundreds of titles on Betfair using their web browser of choice, or enjoy the site on mobile devices.
NYX Open Platform System
Golden Nugget, Resorts and Mohegan Sun Casino are all powered by NYX Gaming Group’s Open Platform System. Included in NYX’s offering are dozens of games from third-party developers, like NetEnt, as well as games developed in-house by the NYX Gaming studio.
Headquartered in Las Vegas, NYX provides software to over 170 industry clients around the globe and is listed on the TSX Venture Exchange under the symbol (TSXV: NYX). The three NJ online casinos running the Open Platform System have the largest game libraries available in the state. Players can access them through their web browser or on iOS/Android devices.
PokerStars launched in 2001 and is the maker of what many consider to be the best online poker software on the market. In New Jersey, its poker platform is head and shoulders above any of its competitors and likely to stay that way. PokerStars’ mobile experience, which sports a beautiful UI and a well thought out UX, is similarly impressive. In order to play online poker or online casino games on PokerStars NJ, players must download either the site’s desktop client, or the iOS or Android app. Poker is clearly the company’s focus at the moment, as it only offers a paltry 50-game library.
The legal and regulated nature of the New Jersey online gambling market allows its online casinos to choose from a variety of top-notch, global software providers. These companies are not limited to working with a single brand, however, with some powering several of the state’s online casinos at once. While choosing your favorite software is a matter of taste, you can’t go too wrong with any of the options available in New Jersey.