Sports Information Services And Bet365 Ink Esports Deal

The deal brings non-tournament esports action to the online sports betting operator
esports chair

The esports revolution continues, as Sports Information Services (SIS), which bills itself as the “leading multi-channel supplier of 24/7 live betting services,” has inked a deal to make bet365 New Jersey’s first-ever non-tournament esports provider.

This agreement, announced via press release, will allow bet365 to offer SIS’ competitive gaming products to New Jersey bettors, with Ebasketball being first to tip-off.

The United States is the second largest Esports market and fastest growing sports betting market in the world,” Michele Fischer, the vice president of SIS Content Services, said in the release. “We are ecstatic to be able to launch SIS’ Esports offering in New Jersey, which we see as the first milestone in our strategy.” 

‘Gaining traction in this key market’

Developed with sports betting in mind, the SIS H2H Global Gaming League hosts over 150,000 different events each year, providing a complete end-to-end solution.

This deal gives bet365 access to SIS’s live streaming and live commentary and is supported with on-screen graphics, which includes betting prompts. The action is live, broadcast from SIS’s UK-based gaming studios.

We believe our end-to-end competitive gaming solution provides everything that a sportsbook needs — including the highest levels of integrity, frequent events, and superior margins — and that bettors in New Jersey will respond positively to bet365’s offering, starting with Ebasketball,” Richard Ames, the CEO and president of SIS Content Services, said in the release. “We have made good progress to date in U.S. with SIS Content Services Inc., and this new deal with our long-term partner bet365 is further evidence of our products gaining traction in this key market.”

Photo: Shutterstock


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