Next time you’re at a bar or restaurant in New Jersey and need to find the latest live odds on NFL action, all you’ll need to do is glance up at one of display screens owned by TVM DOOH and you’ll get the latest odds from Tipico.
The sportsbook operator announced an exclusive agreement with TVM DOOH in New Jersey, which will allow Tipico to showcase its odds — as well as branded marketing content — on hundreds of screens across the state. TVM DOOH is the largest display screen network in the nation.
The agreement is not limited to the NFL — the partnership will allow for live odds to be displayed across all sports markets, from moneyline and spread markets to player props, boosted odds, and real-time promotions.
In addition to the exclusive New Jersey deal, Tipico will also be showcased on TVM DOOH screens in Colorado, although that is not an exclusive situation.
“We’re thrilled to partner with TVM DOOH to reach sports fans in two important markets for our brand,” Keith Gormley, vice president of marketing for Tipico U.S., said in a press release. “Real-time sports data and premium betting insights are at the core of our proprietary mobile sports betting product, and this partnership with TVM opens up a highly engaging channel to showcase our odds experience to future Tipico players.”
Touted as a first in the industry
Utilizing TVM DOOH’s audience segmentation, Tipico will be able to target audiences in a way that hasn’t been done before, according to the release.
“Through this partnership with Tipico Sportsbook, we look to elevate the sports bar experience with exciting offers and live odds in the moments that matter most,” said Pedram Danesh, chief commercial officer at TVM DOOH. “We’ve seen Tipico grow in the New Jersey market, and we’re excited to help strengthen their brand position and launch in new regions like Colorado by digitally activating bar patrons. We expect a high level of audience engagement during the partnership, and we are excited to announce additional innovations throughout the football season.”
Tipico first soft-launched in New Jersey last autumn before going fully operational at the beginning of this year.