Tipico Launches Online Casino In New Jersey, Keeps Expanding In U.S.

Company has made a handful of moves to grow its U.S. operations in recent months

New Jersey’s online casino offerings grew this week as Tipico joined the mix. The global sportsbook, which offers mobile sports betting in New Jersey and Colorado, now gives consumers in the Garden State another mobile casino option, joining dozens of others. 

Tipico’s online casino library currently spans 70 games, including 55 slots and 14 card and table games. The company expects to offer hundreds of games on the platform, with many expected to roll out in future months. 

“With a portfolio of classic and popular games, the Tipico iGaming platform is a natural complement to our sportsbook,” Adrian Vella, Tipico US CEO, said in a statement. “We are confident that this seamless, multi-state single-sign-on expansion of our product suite will advance our ability to acquire high quality players in New Jersey and beyond, and retain them for the long term as we roll out frequent new features.” 

Ocean Casino Resort partnered with Tipico to provide the operator with New Jersey licensing. Ocean Casino Resort also has its own online casino, Ocean Casino, and it provides licensing rights to Parx Online Casino.

New Tipico users have access to a casino deposit match welcome offer. Tipico emphasized that users of the company’s mobile sportsbook will enjoy a seamless login process when joining the online casino. Users can access Tipico’s online casino via desktop or mobile devices.

Tipico expands within the U.S. market

Expanding within the U.S. has been a priority in recent months for Tipico, which is the market leader in Germany and headquartered in Malta.

The company formed a partnership with Caesars Entertainment in September that gives it access to launch online sportsbooks in Indiana and Iowa. The deal with Caesars also includes “certain rights to iGaming market access, pending legislative approval for online casino operations in each state.” 

This summer, Tipico partnered with Colorado Gov. Jared Polis in announcing the creation of a Tipico technology hub that will be headquartered in Denver. Tipico reportedly hopes to add over 400 jobs at the location over the next eight years. 

In July, Tipico also became the exclusive iGaming and sports betting provider for Gannett, which owns USA TODAY. 

Adding online casino offerings, which Tipico did in New Jersey this week, is one of its many strategies to spread throughout the U.S. 

“With a growing number of U.S. states open or regulating legal online casino activity — driving an average of $100 million in gross gaming revenue each month per state — this addition to our suite of products will be a key driver of growth for Tipico in North America in 2022,” Vella said. 

What’s next for Tipico in the U.S.

Tipico hopes to offer the online casino product in other states in 2022. Connecticut, Delaware, Michigan, Pennsylvania, and West Virginia all also currently authorize some form of legal iGaming. However, access in some jurisdictions is an impossibility at present. DraftKings and FanDuel hold the edge in Connecticut due to partnerships with the state’s two tribes, which have a market duopoly.

Michigan, boasting the largest state population among the legal online casino states, is a likelier candidate for Tipico, should it find a market access dance partner.

Tipico expects to launch its mobile sportsbook in Iowa by the end of 2021 and in Indiana in the first few months of 2022. It also expects to share additional state market access agreements before the end of 2021.

Image: Shutterstock


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