From Gentlemen’s Club To Online Gambling: Scores Online Casino Launches In New Jersey

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*Check out our detailed review of scores casino here.

Iconic adult entertainment brand Scores has thrown its lacy undergarments into the NJ online gambling arena. The newly-minted ScoresCasino.com launched earlier this month, and the online casino site is now available for real-money play to eligible players located within New Jersey state borders.

Scores pairs up with Pala

Instead of launching a proprietary platform, Scores will be utilizing the same casino software that powers Pala Casino. That caveat alone isn’t all that foreign, as several NJ online casino pairs share a platform — Tropicana and Virgin being a good example.

However, the relationship between Pala and Scores goes a step further, as Scores will not be acting as its own brand under the Borgata license, but instead as an affiliate of PalaCasino.com.

When asked for clarification, Pala Interactive Chief Marketing Officer Jeremy Clemons had this to say: “The affiliate relationship is deep in that it provides players acquired by Scores to have a customized user experience featuring the well known Scores brand through the user journey and throughout the gaming platform.”

This is the first time we’ve witnessed such a bond in New Jersey, and for Scores is will likely prove a prudent move. Reason being that Pala is already an established entity in the NJ online gambling market, with its name adorning three of the industry’s more than two dozen sites. Notably, Pala is the only operator in New Jersey to support online casino, poker, and bingo.

At this juncture, Scores only hosts casino and 90 Ball Bingo games. However, a Scores branded online poker experience is in the works. It will be integrated as part of the nascent Pala Poker Network, which went live in June.

According to Clemons, the team is “currently finishing the development of that and it will be available soon.”

Same, but…same

Given that Scores is intimately tied to the Pala Platform, it doesn’t surprise that Scores online casino bares few structural differences from Pala Casino. Everything from the loyalty program to the general interface is effectively identical. Even the site’s roughly 220 games are in direct parallel with those found on Pala Casino.

One of those games — Pala’s proprietary progressive slot, Jackpot Shores  makes a front-and-center appearance on Scores Casino. The progressive jackpot prize appears to be linked between the two sites, meaning that players will see the meter rise at a faster clip.

Also like Pala, Scores offers players a free daily spin on the Million Dollar Slot, as well as myriad recurring promotions.

Both sites offer similar welcome packages, with Scores’ consisting of:

  • A $30 free no deposit bonus, consisting of a $10 casino bonus, $15 in Bingo Bucks, a $5 registration bonus, and a free spin for $1,000,000.
  • A 100% match up to $500 on first deposits. The bonus carries a 10x playthrough requirement on online slots, which is pretty much par for the course in the NJ online casino industry.

Unfortunately for players, and this one comes off as a real drag, those that already have an existing account on Pala Casino will use the same login for Scores Casino — meaning they won’t be able to take advantage of both sites’ welcome packages. It’s either one or the other.

When asked if Scores would eventually deviate more from Pala Casino, Clemons mentions that “it is possible they create some specific offers or tie-ins unique to Scores.”

Scores is available as a NJ mobile casino, for both iOS and Android powered devices.

What’s the outlook for Scores online casino?

Admittedly, Scores will be somewhat hard pressed to carve out a significant niche in the NJ online gambling industry:

  • The industry has become heavily saturated, with no less than a dozen online casino operators competing in a market with a scant 9 million residents.
  • Scores is not an Atlantic City branded casino, which will place it at an initial disadvantage.
  • While Scores gets points for utilizing Pala’s relatively strong online casino platform, it’s presently doing very little to differentiate its product from Pala’s. Quite frankly, there is no obvious incentive for playing on Scores, beyond the branded user experience.

That being said, the NJ online casino market has proven fairly amenable to new and outside operators:

  • Play SugarHouse, which launched just last September, now accounts for a significant segment of the market.
  • Resorts Casino and Mohegan Sun Casino, both of which went live in 2015, now collectively generate $3 million in revenue per month — up approximately 50% over last year.
  • Betfair Casino has risen from relative obscurity to become one of the most powerful entities in the market.

Not to mention, the NJ online casino industry has yet to show any blatant signs of reaching full maturity. As of June 2017, year-on-year NJ online gambling revenue was up 28.2%, despite the addition of just a solitary site.

Given this, the door appears open for Scores to make some headway. However, in order to do so, we’re of the mind that it’s going to have to cook up ways to draw those most familiar with the brand — namely, young males — to the virtual slots and tables.

Luckily for Scores, that demographic is already among the ones most allured by the NJ online gambling market.

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Robert is a veteran writer and analyst for the gambling industry, with a particular focus on the emergent US online gambling market. An avid poker and gambling enthusiast, Robert offers unique perspectives from both the vantage point of the player and industry professional, and is fit to cover a broad spectrum of topics.

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