Already a household name amongst European sports bettors, bookmaker William Hill was quickly up and running in New Jersey after the Supreme Court opened the door for individual U.S. states to offer sports wagering.
While the London-based company has for years powered over 100 brick-and-mortar books in Nevada, it has now expanded aggressively in the Garden State, where it currently operates retail sportsbooks at the Monmouth Park horseracing track, Tropicana Casino and Ocean Casino Resort.
William Hill sports betting is also available online, as it currently supports both desktop and mobile wagering applications, giving bettors the opportunity to place bets 24/7 from just about anywhere in New Jersey.
So how does the experienced operator’s virtual offering stack up against the competition? Well, beyond the decent betting lines and an easy-to-navigate user interface, the app doesn’t do much to differentiate itself. There’s little in the way of promotions, the cashiering options are pretty limited, and other NJ online sportsbooks offer far more wagers and better perks.
Read on to learn about William Hill’s strengths and weaknesses, while taking advantage of our exclusive promo codes to earn a chunk of bonus cash.
William Hill bonus offer – September 2019
When you sign up your account at William Hill NJ using the links on this page or the promo code below, you’ll be eligible to receive $50 in cash upon making $50 in cumulative sports wagers.
To take advantage of this offer you must not currently have an account at William Hill’s New Jersey website.
William Hill Sportsbook 2019 bonus code & details
|William Hill NJ Promo Code||NJOG50|
|Deposit Bonus||Bet $50, Get $50|
|New Jersey Partner||Monmouth Park|
How it works
After creating your account and making a deposit, all you need to do is place $50 in total bets to receive your $50 in cash. You don’t need to bet the entire $50 in one shot and can just as easily make smaller wagers. As long as the cumulative total reaches $50, you’ll receive your money.
Keep in mind that the entire $50 total must be wagered within 60 days of signing up.
Once you have completed the betting requirement, you’ll receive $50 in unrestricted cash, meaning that you can cash out the money immediately, without having to satisfy any kind of wager requirement.
What’s to like about William Hill’s NJ sportsbook?
- Easy to understand bonus: While some sportsbooks offer eye-popping bonuses, they may come with complex terms that require a deep dive into the fine print. Will Hill’s bonus is simple, easy to understand and pays out straight cash, not bonus money which needs to be wagered again in order to become unlocked.
- Solid lines: With all the competition in New Jersey, William Hill understands that savvy players often shop around for the best lines. In this area, WH offers players more value, often setting lines more favorable than its competitors.
- Easy-to-use mobile app: Will Hill’s mobile app boasts an elegant design and is packed with nearly all the features you’ll find at its flagship online website. Make bets, deposit and withdraw cash, contact support via live chat and more, all within the app.
What’s not so great?
William Hill has gained a somewhat infamous reputation for either limiting the bets of players it believes to be big winners or simply banning them from betting altogether. The company has denied this in a statement, however, and says that it usually only takes such action for specific reasons, like account sharing, betting on behalf of others, screen scraping, or being offensive to staff.
Beyond that, there’s just little that stands out about the app. It doesn’t offer a unique betting format like PointsBet, doesn’t have a deep loyalty program like Play SugarHouse, and doesn’t support a wide array of recurrent and one-off promotions like about half-a-dozen other NJ sports betting sites.
William Hill software overview
William Hill is available virtually anywhere players have Internet connectivity in New Jersey. Gamblers can place bets through the main desktop website, which can be accessed via any modern web browser, or also through an iOS or Android app.
The company’s main website is pretty bare-bones, and doesn’t feature the types of fun design elements that we have seen on sites like SugarHouse, which displays a lively real-time feed of big winners along a scrolling sidebar.
In fact, the webpage is a bit sparse, and even looks a little dated, something surprising coming from an operator which has been offering online betting since 2000.
On the page, you’ll find all of the site’s betting markets running down the left sidebar, with specific bets populating inside the main body of the window. At the top, the site displays a revolving banner which shows the latest and greatest promos, events and odds. On the right sidebar, you’ll find your bet slip, which begins to fill whenever you start placing your wagers.
For those new to sports betting, William Hill offers a nice feature in the top right navigation which allows viewers to change the odds format from American odds, to either decimal or fraction odds.
The minimalistic design, which looks a bit bare on the desktop site, actually lends itself well to the mobile app, due to the limited screen real estate. The app comes with most of the features you can expect to have access to when playing on your desktop, so you can easily use a smartphone or tablet as your main device. Feel free to play anywhere you like, as long as you are located inside the state of New Jersey.
To be frank, William Hill does not excel when it comes to getting money on and off the site. Here are your current options for making deposits:
- Visa and MasterCard credit/debit cards: Some issuing banks do not support these payments, and even if they do, credit card transactions may be subject to fees on the bank’s end.
- ACH (eCheck): Send an instant check by establishing a connection from William Hill to your online checking account. This method boasts high acceptance rates.
- William Hill Prepaid Card: Load up funds onto a Discover-branded prepaid card using your checking account, or via your Visa/MasterCard. These cards, which you don’t need to possess physically, feature one of the highest acceptance rates around.
- Cash at the cage: Deposit cash directly at one of the cashier’s cages at one of William Hill’s partner casinos/tracks: Tropicana, Monmouth Park, or Ocean Casino
Notably absent from this list are several options offered by competitors. That includes the ever popular PayPal, along with online banking transfers, paper checks, PayNearMe (deposits at 7-Eleven) and eWallets like Neteller and Skrill.
Your options for withdrawals are even more limited, severely so, in fact. Strangely, you can only take your money out the site via the William Hill prepaid card or by going directly to a partner casino and withdrawing cash. This is an area that is in sore need of improvement.
Betting lines at William Hill sportsbook New Jersey
For all of its faults, William Hill does have a leg up on many of its New Jersey competitors when it comes to lines. Throughout several seasons and events, we have noticed more favorable lines offered at Will Hill, compared to those set by other sites.
For instance, William Hill will commonly offer the most favorable MLB money lines in the market. For a recent game we observed a +120 / -130 (10-cent) money line, versus an average of +115 / -135 elsewhere. MLB run lines are typically 20-cent (i.e. -110 / -110), as are totals, which is nothing to get excited about, but fair.
Money lines for other professional sports, including NBA and NFL, also trend favorable relative to the rest of the market, sometimes by a wide margin. Two-team parlays at -110 pay +260, while three-leggers net +600 if they hit, which is just a touch better than the +595 offered at sites like Caesars Casino and Sportsbook, and FanDuel Sportsbook.
Futures offerings, for their part, are mostly on par with what’s widely available at other sites. And of the props that are offered (sometimes there aren’t many), the pricing is typically better than average market value, with 20-cent lines on even money bets the norm.
Key markets at William Hill NJ
William Hill offers largely the same generalized betting markets as its competitors, spreading bets on events in 10 categories:
- Other (Rugby, Cricket)
Game selection at William Hill online sportsbook
You’ll find most of your favorite betting types at Will Hill along with in-play bets, but not many niche options like Play SugarHouse’s Jackpot Parlay quick pick cards, or PointsBet’s spread betting (Pointsbetting) format.
A partial list of the popular formats found on the app are as follows:
- Money line
- Point spread (and run lines for MLB)
- Round robin
While Will Hill offers up a decent number of individual formats, once you drill down, you’ll find that the actual number of bets is vastly inferior when compared to other Garden State sportsbooks.
A quick comparison of soccer betting options on William Hill to 888 Sport NJ or Play SugarHouse shows just how big the disparity is. At the time of this writing, 888 shows nearly 30,000 potential wagers on soccer contests in over a dozen leagues. Will Hill falls far short of that, offering up only a fraction of those options. Same goes for professional sporting contests, where there might be several hundred props and alt. lines offered for any given game on Site A, but barely a dozen on William Hill NJ.
Worse yet, William Hill is among a scant few that doesn’t offer an early cash-out option. This feature allows players to either book a win (or eat a potentially smaller loss) on select pre-game wagers before the outcome is determined. Is it the best feature from a value standpoint? No, absolutely not, but players have come to expect its availability.
Indeed, betting selection at William Hill is a major shortcoming when set side-by-side with competitors. Hopefully with time, the selection will improve — we see no reason for it not to with William Hill’s vast experience.
William Hill NJ promotions
Aside from the sign-up bonus we outlined above, Will Hill does offer a smattering of promotions, some centered during key games and tournaments. Here are a few which we have seen run in the past:
- Big Odds Boss leaderboard: This promo is attractive for bettors who prefer shooting for the stars. Whichever player wins a parlay with the longest odds during a specified period wins $1000 in bonus cash.
- $2 Dingers: Whenever you bet $25 or more on baseball money lines on certain dates, you’ll get $2 dollars in bonus for every homerun hit by the winning team — if your bet wins, that is. Grand slams yield even more cash.
- Diamond Live Club: Another baseball promo, which gives bettors a $10 bonus on the first $100 of In Play baseball bets you make every week.
In the future, we hope to see more promos, like deposit bonuses, or extras perks, like paying out bets on one side of the action before events have even happened. This type of stunt has been known to drum up some nice publicity for competitor sites and is a fun and welcome surprise for gamblers. We’d also like to see more Odds Boasts, where the operator selects a few wagers every night (typically props) and offers enhanced odds on them.
Speaking of publicity, William Hill received huge mainstream exposure in 2019 when a sports bettor won $1.2 mm after placing a longshot $85,000 bet on Tiger Would to win The Masters. From there the story got even stranger when the man claimed that it was the first sports bet he had ever made. The marketing win for Will Hill faded a bit in the aftermath, though, when it was uncovered that the bettor had a somewhat unsavory past and had used most of his savings to make the wild bet.
One glaring omission in William Hill’s offering is the lack of a loyalty program, something crucial in keeping players coming back to the site instead of shopping around at other competitors.
The company does offer a rewards program, however, for its patrons in Nevada, which we hope will be ported over into the Garden State in some fashion. The William Hill Rewards Club Nevada awards players with 1 Point per dollar on straight bets, 2 points for Parlays and Teasers, and 5 Points per dollar on Parlay Cards.
Once you reach of thousand points, you receive $1 in free bets.
For now though, NJ customers won’t be able to take advantage.
If you have any issues, you can reach out to William Hill customer support 24/7, seven days a week via:
- Live Chat
- Email: [email protected]
- Phone: 855-754-1200
When we spoke with live chat to confirm details for this review, we were answered quickly by a friendly agent who gave us the information we needed.
More on William Hill in New Jersey
William Hill’s path to becoming a New Jersey sports betting powerhouse began in Nevada, when it merged three of its bookmaking businesses in the state, forming William Hill US in 2012. There it has captured a large chunk of the market, operating in over 100 of the state’s 190 casinos.
Since 1992, the Professional and Amateur Sports Protection Act had limited full-scale sports betting mostly to Nevada. That law was struck down by the Supreme Court in 2018, paving the way for individual states to legalize sports betting. But even before that fateful decision, William Hill was already pushing to expand into New Jersey, forging a partnership with Monmouth Park racetrack in 2013.
Once the SCOTUS ruling came down, Will Hill was well-prepared and chomping at the bit to open up shop. In June, soon after state lawmakers passed a sports betting bill, the track welcomed Gov. Phil Murphy to place the first legal sports bet in New Jersey history.
William Hill didn’t stop there, and continued to expand in not only NJ, but in other states looking to legalize the industry.
While it runs its own brick-and-mortar sportsbook at Monmouth Park, it uses the track’s license to offer its own online site and mobile app.
It later struck a deal to power the sportsbook at Ocean Casino, which opened in late June 2018 and is considered to be the most luxurious in the state.
Four months later, it opened yet another branded sportsbook at Atlantic City’s Tropicana, and in March 2019 a luxurious 5,000 sq. foot permanent book was unveiled at the Trop.
Once more states legalize sports betting, you are sure to see the William Hill name at many more casino destinations throughout the country.
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