PointsBet Becomes The Latest Entry In Crowded New Jersey Online Casino Market

Garden State online casino players now have a 34th site to check out
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PointsBet has officially launched its online casino product in New Jersey, making it the 34th option for would-be iCasino gamblers in the Garden State.

This marks the second state PointsBet iGaming operations are live in, following its launch in Michigan in May.

“We are thrilled to be able to expand our iGaming presence in the United States and bring our proprietary online casino product to the robust New Jersey market,” PointsBet Group CEO and Managing Director Sam Swanell said in a press release.

PointsBet also holds online casino market access in West Virginia and Pennsylvania, although dates for launch in those markets have yet to be determined.

“The continued growth of our iGaming presence further advances our ability to acquire and retain premium clients, complementing our existing sports wagering products,” Swanell said. 

Crowded house

It was last summer when PointsBet first announced plans to enter the very crowded New Jersey market, sparking NJ Online Gambling to wonder: Why?

“Our focus will be on ‘cross sell,’ looking at people who play casino elsewhere but bet [sports] with us,” Ron Shell, PointsBet vice president, said at the time. “Those customers won’t have to pause to do both. Our core strength is sports betting, but online casino can fill a gap of down time for the customer. Long term, there is marketing to do, and ultimately we want people to share their experience with friends.”

Right now, during the soft launch, while there is a shared wallet between the PointsBet sportsbook and casino products, there is no way to get from one to the other. The casino can be accessed at casino.nj.pointsbet.com. 

PointsBet casino currently offers 17 games: a dozen slots, two video poker games, as well as baccarat, roulette, and blackjack. More offerings will surely follow in the coming weeks and months.

Photo: Shutterstock

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