Party NJ has migrated its online casino efforts to a new standalone platform, known simply as PartyCasino NJ. The old PartyPoker Casino will continue to run, but it’s the new site that the operator will push.
And for good reason. The new PartyCasino NJ is a notable upgrade over its predecessor, featuring a glossy, modern interface and stocked with a bevy of promotional goodies for new and existing players.
Breaking down the launch
The NJ online casino, which officially went live on Wednesday afternoon, is distinguished by a spartan new purple and blue color scheme and a commitment to newfound commitment to superior customer service.
Clearly modeled after its successful PartyCasino UK site, this new venture is an attempt to improve upon the previous PartyPoker Casino, which appeared more like an afterthought tacked on to the online poker room.
First impressions of the site convey a more serious online casino ready to command a fair share of the competitive New Jersey market.
Welcome bonus offer
PartyCasino NJ’s inaugural welcome package takes the form of a $500 deposit bonus spread out over the first three deposits. Players may get a 100% deposit match up to $200 on their first deposit, and up to $150 each on the second and third. Players must use bonus code WELCOMEBONUS on the first deposit to activate.
Unfortunately, players that have made a real-money deposit using an existing Party NJ account are not eligible for this offer.
Other promotional offers
In addition to the aforementioned welcome bonus, the site is currently offering a Saturday Saver promotion, in which 10% of player losses on Saturday are returned as a Bonus-back on Sunday.
For players that fancy play during the workweek there is a Personalized Weekly Reload bonus. Players that make qualifying deposits will unlock variable bonus money amounts, and will have 3 days to redeem them by wagering 35x the combined deposit plus bonus amount.
A wider array of promotions is likely forthcoming in the near future.
Party Casino has also indicated it plans to offer a guaranteed-win clickcard on Sundays.
At launch PartyCasino NJ offers about 250 games. While this is far from the most at a New Jersey online casino, it is a good starting point. As usual most game offerings are slots, but the more than 20 video poker and table games is an impressive amount for a launch.
- The site offers four Blackjack games, four Roulette options, and eleven video poker games (including all the Game King staples.)
- Other table games include Craps and Texas Hold’em Bonus Poker. No-Commission Baccarat is indicated as a planned option in the future.
- Seven progressive jackpot slots are offered. Loot’enkhamun, Melon Madness, Going Nuts, and Biker Pigs high-end jackpot pool (currently over $2.3 million), while Candy Store, Money Boat, and Pirates’ Booty have a smaller pool.
PartyCasino NJ does not appear to have Live Dealer games ready at this time, but its materials show an intention to offer them later. Party has such games in other markets, and adding them to PartyCasino NJ would make it one of the only sites in the state with the option.
Expected market impact
The online gaming market in New Jersey is growing increasingly more saturated, but it has not yet indicated that it is suffering from too many casinos. PartyCasino NJ appears solidly built and offers enough options to be appealing, but isn’t so grandiose or ambitious that it can be expected to rise to the top of the ladder in its current form.
Should the initial rush of players result in quick expansion and a competitive promotional cycle, PartyCasino NJ can wind up a major player in the market, especially if it manages to incorporate Live Dealer games in the near future. Until then, Party will likely make small-to-moderate inroads, if any.
So why did Party wait so long to launch a standalone casino? It’s plausible that the late launch was spurred by Pennsylvania legalizing online gambling. Party could be using the NJ market as a fertile testing ground for a day one launch in that market, where it could capture significant market share.
Until now, it simply did not have the motivation to push a pioneering product in the US, but with PA in the mix, and more states considering iGaming, the upside in the US market has grown wildly.