The NFL’s once-adamant stance against sports gambling not only has completely flipped in the past few years, but franchises such as the New York Jets are now eagerly seeking innovative ways to add new business partners.
Jackpocket, the first third-party app in the U.S. to provide a secure way to order official state lottery tickets, this week announced a multi-year partnership with the Jets establishing Jackpocket as the official digital lottery courier of the Jets.
Jackpocket provides fans with a new way to play the lottery. More than 20% of Jets fans play the lottery each week, according to a 2020 YouGov survey, and digital lottery winners are up 387% in the last year.
“As the NFL’s first digital lottery sponsorship, Jackpocket is proud to partner with the Jets, a New York institution,” said Jackpocket CEO Peter Sullivan, a New Jersey native, in a statement. “With 87% of Jets season ticket holders residing in New York or New Jersey, we are excited to introduce this dedicated fan base to a new, easy way to play for big lottery jackpots right from their phone.”
Jets fans and Jackpocket players will have access to free lottery tickets in the Jackpocket mobile app, game-day activations at MetLife stadium and prizes, and VIP game experiences, such as free game tickets and on-field experiences.
Jackpocket will be prominent for Jets
Jackpocket will be integrated across a variety of Jets channels, including paid advertising, email, web, and social media. A Jackpocket-branded scratch-off game will be unveiled in the official Jets mobile app as well.
“We are excited to bring Jets fans more experiences and opportunities through our partnership with Jackpocket,” said Jeff Fernandez, vice president of business development and ventures for the Jets. “From unique content to on-field experiences, we look forward to everything this partnership can offer our fans.”
Jackpocket launched in New York in January 2021 after debuting in New Jersey in December 2019. It provides an alternate way to order official state lottery tickets for Powerball, Mega Millions, and Cash4Life. Jackpocket players have won nearly $65 million in lottery prizes to date, including five individual players who have won prizes of worth a million dollars or more.
The New York market has proven to be Jackpocket’s top state for sales, which means a Jets partnership makes particular sense. While the Jets haven’t played at Shea Stadium in Queens for nearly 40 years, season tickets have remained in the family over the years among families from Queens, Brooklyn, and Long Island even to this day.
The company is live in Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas, and Washington, D.C. — with more expansion coming in the next 12 months.
Another recent Jets gambling deal
Earlier this month, the Jets announced that a 7,000-square-foot Fubo Sports Lounge is in the works for 2022.
The lounge will be “designed in the classic casino-style sportsbook motif.” In addition to being able to place wagers at the sportsbook, fans will be able to watch every NFL game — and if grim preseason prognostications are correct, that could make the lounge a popular place for Jets fans who also have money down on out-of-town contests.
“This partnership with Fubo Sportsbook is another major step for the New York Jets in our journey to prioritize engagement with our fan base, including the enhancement of their overall stadium experience on game day,” Jeff Fernandez, the Jets’ vice president of business development and ventures, said in the release. “With Fubo Sportsbook, Jets fans will be treated to their innovative mobile viewing and wagering platform, which will be brought to life at the dynamic new Fubo Sportsbook Lounge.”
In reality, Jets (and Giants) fans have been able to wager legally from their seats at MetLife Stadium since the start of the 2018 season, thanks to New Jersey’s legalization of numerous mobile sportsbooks. But an official lounge could entice older football fans who, as of yet, don’t gamble and aren’t sure of where to go to wager.
Photo: Jim Dedmon/USA TODAY