They say once is a fluke, twice is a coincidence, three times is a trend. That means we probably should have waited one more week to try to find real meaning in the sports betting at New Jersey’s eight (and counting) mobile books. But we’re going to go ahead and jump offsides just prior to the snap and hope the refs don’t notice.
Through two weeks, and 32 games, of NFL action, here’s a rundown of some interesting stats, fun wagering stories, creative bets, and more.
Football is king (duh!)
Mattias Stetz, the COO at Rush Street Interactive, which oversees the action at Play Sugarhouse, told NJ Online Gambling that, to the surprise of no one, NFL is the most popular sport at his book. “NFL was clearly the number-one league to bet last week,” he shared. Specifically:
- Nine of the 10 most bet-on games of the week at Play Sugarhouse across all sports were NFL games.
- The top game in Week 2 was Cowboys-Giants in prime time on Sunday, which bested the Week 1 Sunday night game, Packers-Bears, by more than 50 percent.
- The next most popular sports, now that NFL season is upon us, are Major League Baseball and NCAA football, with baseball holding a slight edge over the past week. The Canelo Alvarez-Gennady Golovkin fight on Saturday night cracked the top five games/events outside the NFL.
“As for the coming weeks,” Stetz said, “we expect to see live in-game betting start growing now that players are getting more and more used to navigating the site/apps and are exploring our ‘top of the market’ live in-game offer.”
Meanwhile, on the subject of that Cowboys-Giants grudge match, FanDuel’s New Jersey operation reported that Dallas beating the local team and covering the spread produced the book’s largest win of any game.
More milestones at DK
DraftKings Sportsbook made a big deal (complete with free cash) over taking its millionth bet on September 8 after about a month of operation, and just 11 days later, the company tells us it’s closing on 2 million bets already. That tells you a little something about the NFL’s impact there.
Additional DK notes:
- DK took 105,000 NFL bets in Week 1 and is now averaging 53,000 bets per day across all sports, which is more than 300 percent above the book’s performance forecasts.
- Sports betting is apparently helping to reinvigorate the daily fantasy sports crowd, as DraftKings says that since the Supreme Court’s ruling repealing PASPA, almost 600,000 inactive DFS customers have reactivated by playing a paid DFS contest.
- For you longshot parlay peeps, DK reports one bettor strung enough winning games together to turn a $2 wager into a $16,000 payout.
- As we discussed last week on the Gamble On podcast, DK’s “cash out” option came into play in a serious way when a bettor risked $2,000 at halftime just to win $60 on the Bears, who were up 17-0, to beat the Packers. When injured Green Bay QB Aaron Rodgers returned to the game in the third quarter, the bettor wisely backed out and got to keep $1,838.28.
- Bad for the book: 97 percent of the moneyline bets in that Green Bay-Chicago game were on the Packers. Good for the book: 97 percent of the moneyline bets on Week 1’s Tampa Bay-New Orleans game were on the Saints.
Atypical options, extra incentives
DraftKings and FanDuel, in particular, have been offering creative bets and using social media to promote them.
- Both took advantage of Sam Darnold fever in Jersey:
— DraftKings Sportsbook (@DKSportsbook) September 16, 2018
FanDuel Fantasy Points
Eli vs. Darnold
We've got Darnold at +110 despite the Jets high flying offense.
— FanDuel Sportsbook (@FDSportsbook) September 15, 2018
- DK did something similar with Saquon Barkley, posting a special parlay prop on the Giants beating Dallas and the rookie RB scoring a touchdown and rushing for at least 85 yards.
- FD is all-in on props tied to fantasy scoring (which makes a whole lot of cross-promotional sense). They’ve offered bets such as over/under 23.5 fantasy points for Drew Brees and odds on which RB will tally the most FD points on the week.
- FanDuel Sportsbook has also experimented with a “Daily Odds Boost,” inflating the payout on a particular bet and theoretically giving bettors an edge over the house. Sometimes, an unwise short-term business move is a wise promotional strategy.