New Jersey’s online poker market is back on the decline.
According to the state Division of Gaming Enforcement, the three online poker operators generated $1.7 mm in revenue during August, down 5.9% year-over-year.
Revenue was up 0.7% and 2.1% in June and July, respectively. The WSOP.com poker platform had nine online bracelet events between June/July, up from just four in 2018. NJ online poker players on the platform had access to the events, just like they did in 2018.
Nevada and New Jersey began pooling online poker liquidity before the 2018 WSOP kicked off.
In the ballpark of 15% of participants in the online bracelet events came from within NJ. There were about 14,000 online bracelet event entries in 2019, which means that NJ players accounted for around 2,000 of the buy-ins. That figure isn’t unique players, as many players take advantage of the re-entry format.
Through the first eight months of this year, NJ online poker rake of $14.42 mm was down 2.5% from the same period a year ago. For comparison, the other authorized online casino games (not including sports betting) generated $283.44 mm through August, up an incredible 61.6%.
The only operator to benefit from the liquidity sharing is, of course, Caesars Interactive Entertainment, owner of the WSOP.com and 888 platforms. Both Borgata (PartyPoker) and Resorts Digital (PokerStars) do not have players outside of NJ on their respective platforms.
CIE in NJ reported revenue increases of 5.7% and 12% in June and July, respectively. Below is a look.
- Borgata: $371,832 (-1.6% y-o-y)
- Caesars Interactive Entertainment: $861,713 (+5.7% y-o-y)
- Resorts Digital: $536,633 (-5.0% y-o-y)
- Borgata: $444,810 (-4.8% y-o-y)
- CIE: $815,836 (+12.0% y-o-y)
- Resorts Digital: $626,272 (-4.1% y-o-y)
- Borgata: $410,997 (-6.5% y-o-y)
- CIE: $704,294 (-2.8% y-o-y)
- Resorts Digital: $593,040 (-8.9% y-o-y)
CIE’s 12% uptick in July was followed by a contraction of 2.8% in August.
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