MGM Resorts International, a world-renowned brand in the entertainment and casino industries, has announced they’ll lend their name to a real-money iGaming product for the first time. As per an official press release, the company is partnering with GVC Holdings, PLC, a multi-national sports betting and gaming group, to offer a full array of online casino and poker games in New Jersey under the playMGM brand, with a launch expected later in 2017.
Familiar, Trusted Partner in GVC
GVC Holdings is already heavily immersed in the New Jersey gaming landscape, both land-based and online, as they provide software and support services for Borgata Hotel Casino and Spa, a property owned by MGM. Additionally, Borgata’s online casino and poker products have operated on GVC’s proprietary platform since the inception of online gaming in the Garden State back in 2013.
Accordingly, GVC’s proprietary technology stack will be the driving force behind playMGM’s desktop and mobile versions, which will include:
- Over 300 casino games, including progressive jackpot slots.
- A diverse array of tournament and cash play poker offerings.
- Integration with MGM Resorts’ M life rewards program, which rewards members for every dollar spent at any of the company’s 15 resorts in the U.S.
Encouraging Sign for Blossoming Industry
Considering the legacy of the MGM brand, the news that it is placing its name on a full suite of online gaming products certainly provides another sizable boost to an industry that’s already thriving in New Jersey. MGM-owned Borgata, along with the partners who share its license, just reaped over $4.3 million in iGaming revenue in what was a record-breaking March for the state’s online casinos.
“This is a historic moment for MGM Resorts to be launching real money online casino and poker under the MGM brand for the first time,” said Corey Sanders, Chief Operating Officer of MGM Resorts in the official press release. “GVC has been a first-rate partner for us, and we are excited about the possibilities of extending that partnership as regulated markets open up in the U.S.”
The investment of resources and its name into online gaming by a brand as strong as MGM is also undeniably a win for a state that’s been preoccupied with the possibility of the Trump Administration reversing course on the 2011 DOJ opinion that paved the way for individual states to legalize online gambling. Assemblyman Vincent Mazzeo sponsored AJR 137 in late January, a bill that urged President Donald Trump and his administration to not place any restrictions on states authorizing and conducting internet gaming.