Gaming Content Provider GAN Awarded New Jersey Casino Service Industry License


GAN, an award-winning developer and supplier of B2B internet gaming software, services and online gaming content, was recently awarded a Casino Service Industry Enterprise license from the New Jersey Division of Gaming Enforcement (DGE). GAN is a publicly-traded, UK-based company that has been in business since 2002 and is listed on the ESM Market of Irish Stock Exchange and AIM Market of the London Stock Exchange. The company actively licenses GameSTACK, its internet gaming enterprise software system, to both online and brick-and-mortar gaming operators for use in both regulated, real-money online gaming as well as simulated gaming.

Diverse Portfolio of Clients Worldwide

In Europe, GAN notably licenses online gaming content to industry heavyweights including Bet365, Betfair, Paddypower, William Hill, Rank, Lottomatica, Sisal and SNAI.

The diverse company is also immersed in various other sectors of the online gaming market, including the development of proprietary online games and the conversion of offline casino slot machines and table games into online versions for a host of slot machine manufacturers that include Aristocrat, Ainsworth, KONAMI and Everi.

GAN already has a well-established U.S. presence in various forms, including:

  • A licensing of its Internet Gaming System to Betfair PLC, which utilizes its platform on the New Jersey-based BetFair Casino under the Golden Nugget Atlantic City casino license.
  • A number of partnerships with U.S.-based casinos that allow GAN to serve as their simulated online gaming provider. This includes both commercial and Indian casinos such as Pennsylvania’s Parx Casino, Maryland’s Maryland Live! Casino, New Jersey’s Borgata Casino, Oklahoma’s Chicaksaw Nation Casino and the Oneida Indian Nation’s Turning Stone Casino in Verona, New York, among numerous others.

A Potential Stepping Stone to Further U.S. Presence

The privileged gaming license awarded by the DGE to GAN is one that they initially applied for in 2013, the year that online gambling was legalized in the Garden State. As per the customary procedure, the DGE went through a comprehensive review process with respect to GAN and its various business activities while also vetting the company’s shareholders, directors and key employees.

As per the company’s press release regarding the awarding of the license, the development “strongly positions GAN to obtain licenses in other US States which may elect to regulate real money Internet gaming in the future.” Accordingly, the company already has a deal in place with Pennsylvania’s Parx Casino that would make GAN its online gaming software provider if the activity is legalized in the state.

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Juan Carlos Blanco

Juan Carlos Blanco is a Miami-based freelance writer whose work has been featured in a variety of gambling publications over the last 20 years. While he has written for clients in multiple industries, he specializes in the areas of fantasy sports and sports betting, along with legal US casino gaming.

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