The amount of money online sports bettors have wagered on the NFL through the first four weeks of the season has shattered records, with 330 million geolocation transactions across the nation in the first month of action, according to data released by GeoComply Solutions Monday.
That 330 million compares to 149 million geolocation transactions during the same time period last year. And while new states coming online surely are helping to juice the number, there are more bets being made in mature markets as well.
For proof of that, look no further than right here in New Jersey, as for the second year in a row, the state is pacing the field, with 70.5 million geolocation transactions over the four-week period. Last year after four weeks, New Jersey was also leading the nation, but with “only” 49.2 million transactions.
Rounding out the top five for the first month of NFL action is Pennsylvania, with 64.6 million transactions; Michigan, with 44.3 million transactions; Arizona — which just launched a month ago — with 36.9 million transactions; and Illinois, with 25.8 million transactions. Rounding out the top 10 were Virginia, Indiana, Tennessee, Colorado, and Iowa.
“We’re excited to see the growth of sports betting from the first NFL weekend has carried over to the first four weeks of the season,” Lindsay Slader, managing director of gaming at GeoComply, said in a press release. “The data also confirms the first week in Arizona was not just a one-off, but that the state has solidified its place as the fourth largest sports betting market in the U.S. With more states poised to come online in the coming weeks and months, we expect growth will continue to accelerate through 2021 and 2022.”
New Jersey’s reign atop the GeoComply charts may come under pressure by the next NFL season, assuming New York politicians stop rumbling, bumbling, and stumbling their way to legalized online sports betting. It’s estimated some 20% of New Jersey action is coming from across the Hudson River.