The intersection of professional sports, daily fantasy sports, and gambling continues to grow seemingly every week.
And sure enough, on Monday FanDuel announced that its FanDuel Sportsbook app is about to offer live streaming of up to two NHL games each night for the rest of the regular season.
The deal comes via a partnership with IMG Arena, which recently secured the rights to provide legal U.S. sports betting operators with those streams.
The games can be watched in states where FanDuel’s app operates — so New Jersey, Pennsylvania, Indiana, and West Virginia at this point, with more to come.
Live streaming by legal sports betting operators is popular in Europe and around the world. FanDuel notes that in 2019, 56 million unique viewers around the globe collectively watched more than 10.5 billion minutes of IMG Arena content.
“As we continue to innovate and expand nationwide, the ability to further enhance the live game and live betting experience is increasingly important to our customers,” said Niall Connell, GM and SVP, FanDuel Group. “Our goal is to become a one-stop-shop for all sports and betting content, and live streaming professional sports like hockey is one of the many ways we are reaching that goal.”
There is one fly in the ointment of the announcement: “Blackouts will apply to local teams and national broadcasts.”
FanDuel’s other live stream offerings
This is FanDuel’s first foray with live streaming pro team sports in the U.S., but not the first live streaming events on its app.
Last year, FanDuel began hosting live European soccer games and tennis matches on its FanDuel app in New Jersey, which is home to its market-leading brick-and-mortar sportsbook at the Meadowlands Racetrack.
FanDuel Group general manager Niall Connell said at the time that a live stream of those sports likely would double the number of bets on those sports. An executive with Sportradar AG, the Swiss company that has partnered with FanDuel on the streaming of those events, pointed out that differing time zones from the U.S. opens the door for bettors to watch sporting events — and wager on them — both before and after prime-time American sports contests.
Viewers of the live streamed games will also see live odds displayed on part of the screen, making it easy to make a bet without missing any of the action, as they would if looking to watch the game elsewhere.
For FanDuel, part of the attraction is that the company can get an NHL fan to download the app to stream the games. From there, FanDuel can cross-promote to its overall sports betting, DFS, online casino gambling, and even horse racing products.
That “cross-pollination” made the company millions in 2019, FanDuel announced just last week.
Photo by Ed Mulholland / USA Today Sports
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