2017 Is A Banner Year For NJ Online Casinos, Even If The Days Of Explosive Growth Are Over


NJ online gambling sites banked a total of $20,757,645 in December, $1,937,061 at the poker tables and $18,820,584 in casino games, according to data released by the New Jersey Division of Gaming Enforcement Friday.

The figures, while representing a 12.9% year-over-year gain, are somewhat disappointing in that they are the lowest of such increases experienced by the industry since April 2015. In comparison, NJ online casinos broke a new revenue record in December 2016 with $18.3 million, a 31% Y/Y gain at the time.

Indeed, even as sites like Golden Nugget and Betfair Casino rolled out major December holiday promotions, revenue still fell short of the $21.7 million all-time peak which the industry saw in March.

Online casino still on the rise

Online casino, which has never seen a year-over-year decrease in NJ, got another bump last month, but fell to just 15.6%, the lowest to date. Caesars and Tropicana were the only two licensees to show month-over-month gains, even as they enjoyed the extra day of operation in December.

Golden Nugget racked up the biggest win of the month, with $6,086,534, with Borgata on its heels with $3,675,415 and Tropicana in third with $3,363,200.

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Revenue at Borgata has remained flat since the summer, suggesting that the two new sites it recently added to its roster, Scores Casino and playMGM, have still not had a significant effect on its bottom line.

March was by far the biggest month for online casino in 2017, when it posted a record-topping $19.4 million win. August was also a banner month, when casino games maxed out at $19.1 million.

Online poker closes 2017 with a whimper

Revenue at NJ online poker sites was up 7% month-over-month, but continued its negative year-over-year trend with a nearly 8% decrease.

Banking $776,201 in December, PokerStars still claims the biggest piece of the market, with 40%. Borgata took in $630,823 for the month, giving it a 33% share, while WSOP/888 posted $530,037 for a 27% slice.

Online poker struggles in 2017

Online poker, which now accounts for just a fraction of all NJ online casino revenue, experienced a disappointing year in 2017. While the entrance of PokerStars added some value to the market in 2016, the industry has seen year-over-year decreases each month since March of this year.

The addition of the playMGM card room skins has not seemed to have done much to bring in new players either, as Borgata’s poker revenue has not seen any significant increase as of late.

January was the best month for online poker in 2017, with sites taking in $2,338,866. Things have generally gone downhill from there, with the low point coming in June, when numbers dropped to $1,735,634.

NJ online casinos increase 25% in 2017

While signs that NJ online gambling revenue is stabilizing are beginning to appear, the industry enjoyed its best year ever in 2017. The state’s five licensees banked $245,605,981, compared with $196,709,430 in 2016, a healthy 25% increase.

Golden Nugget was by far the biggest earner, raking in $68,568,498, with Borgata coming in a distant second with $48,538,044, and Caesars in third with $43,001,527.

With that, the state added $42,981,047 to its coffers during the year in tax revenue, and has reaped an all-time total of $126,427,206.

Total December 2017 Revenue

Golden Nugget$6,086,534$6,086,534.00$1,065,143.45
December totals$1,937,061.00$18,820,584.00$20,757,645.00$3,632,587.88

Total 2017 Revenue

Golden Nugget$68,568,498$68,568,498$11,999,487
2017 Totals$24,259,461$221,346,520$245,605,981$42,981,047

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Bill Grinstead

Bill has over a decade of experience working in diverse aspects of the online gambling space. He is currently focused on legal, US online gaming, which he has reported on since the industry first became regulated in the country.

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