The duo, both of which utilize the same 888-powered software platform, recently rolled out a smorgasbord of new titles, with nearly 50 new games littering their desktop and mobile lobbies. The expansion was made possible thanks to partnerships with NYX Gaming and SG Interactive, with games also provided by 888’s in house game developer.
With the move, 888 and Harrah’s have effectively doubled their libraries, and now boast over 100 game titles. But in order to rank with the NJ online casinos heavyweights, they’re still going to have to do better, as a multitude of sites now offer upwards of 350 – 450 total games, across a variety of formats.
Still, it’s a decided step in the right direction.
Tried and true titles dominate rollout…
Frequent NJ gamblers will be familiar with most of the new titles on the site, as they represent some of the more popular titles found at other NJ online casinos and on Atlantic City casino floors.
The best of the best include:
- 88 Fortunes: Popular Chinese-themed game by SG Interactive, known for its four jackpots and bonus feature, where players win 10 free games with the chance for multiple retriggers. This game is currently only available on the sites’ Android and iOS-powered mobile applications.
- Epic Monopoly II: For players that fancy gigantic reels and bonus wheel spins, look no further than Epic Monopoly II. This game, also only available on mobile, features a number of bonuses, epic wilds, and symbol transfers.
- Gorilla Go Wild: Up there with the most popular online slots in New Jersey, this is one of the few games that actually rewards players for putting in longer sessions, via unlocking new bonus features.
In addition, the duo have also rolled out other recognizable titles including King Kong, the Big Bet game Hercules: High and Mighty (mobile only), Rise of the Pharaohs (jackpot slot), 1 Can 2 Can, and James Dean.
…But there’s also a few surprises
Players will also be pleased to note that there are a few exclusive titles in the mix:
- Oktoberfest Spins
- Gods of Gold
- Jack’s Pot
The first two are part of 888 and Harrah’s biggest linked progressive jackpot, which currently sits at over $438k and climbing. To our knowledge, that’s the second biggest progressive in the New Jersey online casino market, only trailing The Big Series on Borgata/Party/playMGM, which is presently offering a grand prize jackpot of over $2.2 million.
With the expansion, 888/Harrah’s now offer a whopping 22 exclusives on desktop, more than just about any other NJ-based gambling site. And it’s 17 progressives is also an industry best.
Unfortunately, the same cannot be said about their overall game selection, which still resides in the industry basement. On desktop, both sites now support just 105 games, whereas every other site in New Jersey features a game library of at least two hundred, and many 350 or more.
So why the sudden explosion of activity on 888/Harrah’s?
An expanded library isn’t the only change on 888 Casino and Harrah’s Casino. The duo also recently went live with a long-delayed Android app, and have recently redesigned aspects of their user interfaces.
In addition, 888 has retooled its bonus offer. Now, new registrants receive $20 free, broken down as follows:
- $10 free play for use on select casino games
- $4 worth of bonus money that can be used on 888 Poker or 888 Casino
- Six tournament tickets, valued at $1 a piece, for use on 888 Poker
After so many years of virtually inactivity, why did 888 decide on now to up the ante? Presumably, it has to do with all the recent positive developments in the legal US online gambling sphere, most notably the legalization of online gambling in Pennsylvania, where 888 is positioned to have a strong presence.
It’s more than plausible that 888 is bolstering its NJ product solely to better position itself in the PA market, because a replication of its NJ effort could end up disastrous.
Both 888 and Harrah’s have flown well under the radar in New Jersey. In terms of revenue, the sites are under the umbrella of the lowest grossing provider — Caesars. And worse yet, it’s Caesars Casino (powered by NYX) that is accounting for the bulk of monthly revenue, not 888/Harrah’s.
Sensing the opportunity in the burgeoning US landscape, 888 is suddenly making an effort to contend in any new state that legalizes iGaming. And what better market to use as a fertile testing ground for its revamped product than New Jersey? Or at least that’s our hypothesis.
One thing is for certain though: now that 888 has aligned itself with NYX and SGI Interactive, it opens up a slew of opportunities for further expansion.
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